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Étienne Bouchaud
Circa 1925 PLM travel poster Étienne Bouchaud – Algérie Ghardaïa

Circa 1925

$3,335.67
£2,445.33
€3,360VAT Included
CA$4,594.72
A$4,653.56
CHF 2,673.23
MX$56,430.35
NOK 31,009.17
SEK 31,563.77
DKK 21,351.62

About the Item

This beautiful circa 1925 original travel poster by Étienne Bouchaud was created for the famed PLM (Paris-Lyon-Méditerranée) railway company, promoting journeys to Algeria via Marseille. It highlights Ghardaïa, one of the most evocative oasis towns of the M’zab Valley, presented here as a serene and exotic destination. Bouchaud, a painter deeply inspired by North Africa, brings a refined artistic sensibility to the composition. The scene is structured around a lush oasis filled with stylized palm trees, their rhythmic forms creating a decorative harmony across the image. In the foreground, a peaceful figure rests in the shade while gazelles wander nearby—symbols of tranquility and untouched nature. Beyond the greenery rises the architecture of Ghardaïa, rendered in warm, sandy tones that contrast beautifully with the cool blues of the sky. The village appears almost dreamlike, emerging softly from the landscape, emphasizing both its remoteness and its allure. The color palette is particularly striking: fresh greens, soft ochres, and touches of red combine in a distinctly modern yet poetic style, reflecting the transition from Art Nouveau to early Art Deco aesthetics. Bouchaud’s simplified forms and bold outlines give the poster a strong decorative presence while maintaining a sense of calm and balance. As with many PLM posters of the period, this work is not merely promotional—it constructs an idealized vision of travel. Algeria is presented as accessible yet exotic, inviting European travelers to experience both adventure and serenity. The mention of Marseille underscores the role of maritime and rail networks in opening routes to North Africa during the early 20th century. Today, this poster is highly sought after by collectors of colonial travel imagery, Art Deco design, and North African subjects. It stands as both a historical document and a visually captivating work of art. A luminous and elegant composition, this piece captures the fascination for distant landscapes and the romance of early travel—an invitation to escape into a world of sun, silence, and timeless beauty. Original Poster Shipping Company - Tourism - Algeria Paris Lyon Méditerranée Printed by Lucien Serre & Co. in Paris
  • Creator:
    Étienne Bouchaud
  • Creation Year:
    Circa 1925
  • Dimensions:
    Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, minor restorations, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792218021332

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