Chanel Urban Spirit Chevron Black Large Backpack
By Chanel
Located in New York, NY
Chanel Urban Spirit Chevron Black Large Backpack.
Chanel Urban Spirit Chevron Black Large Backpack
By Chanel
Located in New York, NY
Chanel Urban Spirit Chevron Black Large Backpack.
Chanel Metallic Silver Chevron Quilted Calfskin Small Urban Spirit Backpack
By Chanel
Located in Guangzhou, CN
Condition: Fair,There are obvious signs of use, with stains on the surface, wear on the metal hardware, stains inside, and no cracks on the leather. Accessories: No Accessories siz...
Chanel Urban Spirit Backpack Chevron Leather Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card Measurements: Handle Drop 4.5", Height 9.5", Width 8", Depth 4.5", Strap Drop 19-21" Designer: Chanel Model: Urban Spirit Backpack Chevron Leather Smal...
CHANEL Black Chevron Quilted Lambskin Small Urban Spirit Backpack
By Chanel
Located in Bishop's Stortford, Hertfordshire
CHANEL Black Chevron Quilted Lambskin Small Urban Spirit Backpack Serial Number: 25735339 Age (Circa): 2018 Accompanied By: Chanel Dust Bag, Authenticity Card, Protective Felt Authe...
CHANEL Black Chevron Quilted Lambskin Small Urban Spirit Backpack
By Chanel
Located in Bishop's Stortford, Hertfordshire
CHANEL Black Chevron Quilted Lambskin Small Urban Spirit Backpack Xupes Reference: HB4703 Serial Number: 22420659 Age (Circa): 2017 Accompanied By: Care Booklet, Authenticity Card A...
CHANEL Black Chevron Quilted Lambskin Small Urban Spirit Backpack
By Chanel
Located in Bishop's Stortford, Hertfordshire
CHANEL Black Chevron Quilted Lambskin Small Urban Spirit Backpack Serial Number: 22420659 Age (Circa): 2017 Accompanied By: Care Booklet, Authenticity Card Authenticity Details: Aut...
Sold
H 9.85 in W 7.88 in D 4.93 in
2016 Chanel Black Chevron Quilted Calfskin Small Urban Spirit Backpack
By Chanel
Located in Bishop's Stortford, Hertfordshire
CHANEL Black Chevron Quilted Calfskin Small Urban Spirit Backpack This CHANEL Small Urban Spirit Backpack is in Excellent Pre-Owned Condition accompanied by Chanel Dust Bag, Box, Au...
Chanel Black Chevron Leather Urban Spirit Backpack
By Chanel
Located in London, GB
Chanel Black Chevron Leather Urban Spirit Backpack Chanel limited edition backpack in black, Structured chevron quilted design, Interlocking CC closure in polished silver, Flap ba...
Chanel Urban Spirit Backpack Chevron Calfskin Small
By Chanel
Located in NY, NY
This Chanel Urban Spirit Backpack Chevron Calfskin Small, crafted from black chevron calfskin leather, features adjustable leather shoulder straps, exterior back pocket, and silver-t...
Chanel Urban Spirit Backpack Chevron Calfskin Large
By Chanel
Located in NY, NY
This Chanel Urban Spirit Backpack Chevron Calfskin Large, crafted in black chevron quilted calfskin, features adjustable leather shoulder straps, exterior back pocket, and silver-ton...
Chanel Urban Spirit Backpack Chevron Calfskin Small
By Chanel
Located in NY, NY
This authentic Chanel Urban Spirit Backpack Chevron Calfskin Small is an excellent backpack for everyday use for just the right essentials.
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: Box, Authenticity Card Measurements: Handle Drop 3.5", Height 10.5", Width 8", Depth 4.5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambsk...
Chanel Urban Spirit Backpack Chevron Calfskin Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card, Dust Bag Measurements: Handle Drop 4.5", Height 9.5", Width 8", Depth 4.5", Strap Drop 19-21" Designer: Chanel Model: Urban Spirit Backpack Chevron Ca...
Chanel Urban Spirit Backpack Chevron Leather Large
By Chanel
Located in NY, NY
Accessories: Box, Authenticity Card Measurements: Handle Drop 4", Height 11", Width 10", Depth 5", Strap Drop 14-18" Designer: Chanel Model: Urban Spirit Backpack Chevron Leather Lar...
Chanel Urban Spirit Backpack Chevron Lambskin Large
By Chanel
Located in NY, NY
Accessories: Authenticity Card, Dust Bag Measurements: Handle Drop 3.5", Height 11.5", Width 9.5", Depth 5", Strap Drop 11-24" Designer: Chanel Model: Urban Spirit Backpack Chevron L...
Chanel Urban Spirit Backpack Chevron Leather Large
By Chanel
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 4", Height 11", Width 9.5", Depth 5", Strap Drop 14-18" Designer: Chanel Model: Urban Spirit Backpack Chevron Leather Large Exterior M...
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card, Dust Bag Measurements: Handle Drop 3", Height 10.5", Width 8", Depth 4", Strap Drop 14-16" Designer: Chanel Model: Urban Spirit Backpack Chevron Lamb...
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: Box, Authenticity Card Measurements: Handle Drop 4.5", Height 10.5", Width 8", Depth 4.5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambsk...
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card Measurements: Handle Drop 4.5", Height 10", Width 8", Depth 4", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambskin Small ...
Chanel Urban Spirit Backpack Chevron Calfskin Large
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 3.5", Height 11", Width 9.5", Depth 5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Calfskin Large E...
Chanel Urban Spirit Backpack Chevron Calfskin Small
By Chanel
Located in NY, NY
Accessories: Dust Bag, Authenticity Card Measurements: Handle Drop 4.5", Height 9.5", Width 8", Depth 4.5", Strap Drop 19-21" Designer: Chanel Model: Urban Spirit Backpack Chevron Ca...
Chanel Urban Spirit Backpack Chevron Calfskin Large
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 4", Height 12", Width 10", Depth 5", Strap Drop 14-16" Designer: Chanel Model: Urban Spirit Backpack Chevron Calfskin Large Exte...
Chanel Urban Spirit Backpack Chevron Leather Large
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 4", Height 11", Width 9.5", Depth 5", Strap Drop 14-18" Designer: Chanel Model: Urban Spirit Backpack Chevron Leather Large Exte...
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 4.5", Height 10.5", Width 8", Depth 4.5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambskin Small Exter...
Chanel Urban Spirit Backpack Chevron Lambskin Large
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 3.5", Height 12", Width 9", Depth 5", Strap Drop 11-24" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambskin Large Ext...
Chanel Urban Spirit Backpack Chevron Calfskin Large
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 3.5", Height 11", Width 9.5", Depth 5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Calfskin Large E...
Chanel Urban Spirit Backpack Chevron Calfskin Small
By Chanel
Located in NY, NY
Accessories: Dust Bag, Authenticity Card Measurements: Handle Drop 4.5", Height 9.5", Width 8", Depth 4.5", Strap Drop 19-21" Designer: Chanel Model: Urban Spirit Backpack Chevron Ca...
Chanel Urban Spirit Backpack Chevron Calfskin Large
By Chanel
Located in NY, NY
Accessories: Dust Bag, Authenticity Card Measurements: Handle Drop 4", Height 11.5", Width 9.5", Depth 5", Strap Drop 14-18" Designer: Chanel Model: Urban Spirit Backpack Chevron Cal...
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 4.5", Height 9.5", Width 8", Depth 5", Strap Drop 15-17" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambskin Small Ex...
Chanel Urban Spirit Backpack Chevron Calfskin Large
By Chanel
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 4.5", Height 11.5", Width 9.5", Depth 5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Calfskin Large Exter...
Chanel Urban Spirit Backpack Chevron Lambskin Small
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 4.5", Height 10.5", Width 8", Depth 4.5", Strap Drop 13-15" Designer: Chanel Model: Urban Spirit Backpack Chevron Lambskin Small...
Chanel Black Chevron Leather Urban Spirit Backpack
By Chanel
Located in Dubai, Al Qouz 2
Ensure your days essentials are in order and your outfit is complete with this Chanel backpack. Crafted using the best materials the bag carries the maisons signature of artful craf...
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
This authentic Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small is an excellent backpack for everyday use.
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
This authentic Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small is an excellent backpack for everyday use for just the right essentials.
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
This authentic Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small is an excellent backpack for everyday use.
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
This Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small, crafted from gray iridescent chevron calfskin leather, features woven-in leather chains straps with adjustable le...
Chanel Black Lambskin Chevron Small Urban Spirit Backpack
By Chanel
Located in Jakarta, Daerah Khusus Ibukota Jakarta
Classic urban spirit backpack in black chevron leather with silver hardware. Overall in very good condition with minor scuffs on the lambskin leather. Adjustable strap. Comes with ho...
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card, Dust Bag Measurements: Handle Drop 4", Height 10", Width 8", Depth 5", Strap Drop 14-16" Designer: Chanel Model: Urban Spirit Backpack Iridescent Chev...
Chanel Urban Spirit Backpack Chevron Iridescent Calfskin Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card Measurements: Handle Drop 4", Height 8.5", Width 8", Depth 4.5", Strap Drop 14-16" Designer: Chanel Model: Urban Spirit Backpack Chevron Iridescent Cal...
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
Accessories: Authenticity Card, Dust Bag Measurements: Handle Drop 4", Height 8.5", Width 8", Depth 4.5", Strap Drop 14-16" Designer: Chanel Model: Urban Spirit Backpack Iridescent C...
Chanel Urban Spirit Backpack Iridescent Chevron Calfskin Small
By Chanel
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 4.5", Height 10", Width 8", Depth 4", Strap Drop 15-17" Designer: Chanel Model: Urban Spirit Backpack Iridescent Chevron Calfski...
Chanel Navy Blue Chevron Small Urban Spirit Backpack
By Chanel
Located in Jakarta, Daerah Khusus Ibukota Jakarta
Classic chanel backpack in blue chevron leather. Slight scratches on the leather surface. Series #25. Comes only with its holo and dust bag.
Chanel Urban Spirit Drawstring Bag Chevron Calfskin Small
By Chanel
Located in NY, NY
This Chanel Urban Spirit Drawstring Bag Chevron Calfskin Small, crafted in black chevron calfskin, features woven-in leather chain strap with leather padding, dangling CC charm penda...
Chanel Urban Spirit Drawstring Bag Chevron Calfskin Small
By Chanel
Located in NY, NY
This Chanel Urban Spirit Drawstring Bag Chevron Calfskin Small, crafted in black chevron calfskin, features woven-in leather chain strap with leather padding, dangling CC charm penda...
Chanel Urban Spirit Backpack Chevron Calfskin Small
By Chanel
Located in NY, NY
This Chanel Urban Spirit Backpack Chevron Calfskin Small, crafted from black chevron calfskin leather, features adjustable leather shoulder straps, exterior back pocket, and gold-ton...
Chanel 2023 Coco Masters White Mini Tennis Cloth Crossbody Bag
By Chanel
Located in Scottsdale, AZ
The Chanel 2023 Coco Masters White Mini Tennis Cloth Crossbody Bag is a whimsical yet refined statement piece that captures the essence of sporty luxury. Crafted from high-quality cl...
Hermes Kelly 25 Retourne Bag Vert d'Eau Matte Alligator with Palladium Hardware
By Hermès
Located in Miami, FL
Mightychic offers an Hermes Kelly 25 Retourne bag featured in sublime Vert d'Eau Matte Alligator. Timeless and chic, this gorgeous Kelly bag only grows more beautiful as it ages, sho...
Chanel Black Quilted Timeless Clutch
By Chanel
Located in London, GB
- Black - Signature interlocking CC logo - Silver-tone hardware - Diamond quilted lambskin leather - Top bar and kiss lock - Main compartment - Internal zip fastening compartment P...
$264,612
H 9.06 in W 11.82 in D 6.3 in
Hermès Birkin 30 Himalaya Crocodile Niloticus Palladium Hardware
By Hermès
Located in Berlin, DE
Hermès Birkin 30 Himalaya in crocodile niloticus leather with palladium hardware. The bag is unworn and comes as full set including the receipt and Cites. Stamp Y (2020)
Hermes Limited Edition Mini Kelly 20 Sellier Beton Matte Alligator Bag Gold Hard
By Hermès
Located in Miami, FL
Mightychic offers a Limited Edition Hermes Kelly 20 Sellier bag featured in Beton Matte Alligator. This mini Kelly bag is light gray with bone undertone (beton + concrete), and the n...
Hermes Kelly 20 Teddy Pluch Gris Caillou Grizzly Shearling
By Hermès
Located in Miami, FL
Mightychic offers a Hermes limited edition Kelly 20 Pluch "Teddy" is a stunning creation, crafted in Gris Caillou Grizzly and Etoupe Swift leather, complimented by Mouton Merinos (Sh...
Thierry Mugler Couture Dramatic Silk Corset Top Bodice Bustier
By Thierry Mugler Couture
Located in Berlin, BE
Breathtaking Thierry Mugler Couture 02/03 Silk Corset. A vision of bold sensuality and architectural elegance. This is piece is unworn and comes with the original tag from FW 2002/20...
Chanel Navy Lambskin Double Flap Bag
By Chanel
Located in West Hollywood, CA
This Chanel navy blue Double Flap Bag is made of beautiful dark blue diamond quilting lambskin leather with gold tone hardware/chain link shoulder strap, double flap closure, CC turn...
Hermes Birkin 25 Bag Verso Vert Verone Rose Lipstick Novillo Leather
By Hermès
Located in Miami, FL
Mightychic offers an Hermes Birkin Verso 25 bag featured in Vert Verone with Rose Lipstick interior. This beautiful clear green is accentuated in the gorgeous Novillo leather. A smal...
$2,950
H 4 in W 3 in L 6.5 in
Louis Vuitton x Takashi Murakami Y2K White Multicolor Mini Speedy Handbag
By Louis Vuitton
Located in Scottsdale, AZ
The Louis Vuitton x Takashi Murakami Y2K White Multicolor Mini Speedy Handbag is a stunning fusion of luxury and art, embodying the playful essence of early 2000s fashion. Crafted fr...
Hermes Rouge Extreme Togo Leather 28cm Retourne Kelly Bag GHW
By Hermès
Located in New York, NY
Hermes Rouge Extreme Togo Leather 28cm Kelly Bag GHW Made in: France Year of Production: 2019 Color: Rouge extreme Materials: Togo leather Lining: Chevre leather Hardware: Goldtone ...
Hermès Birkin 30 Alligator Matte Amethyst Palladium Hardware
By Hermès
Located in Berlin, DE
Hermès Birkin 30 in amethyst and matte alligator leather with palladium hardware. The bag is unworn and comes as full set including the receipt and Cites. Stamp Y (2020)
$6,850
H 5.75 in W 0.75 in L 5.5 in
Chanel 2023 Black & White Quilted Patent Leather Crossbody Mini Novelty Bag
By Chanel
Located in Scottsdale, AZ
The Chanel Black & White Quilted Patent Leather Crossbody Mini Novelty Bag is an iconic accessory that exudes playful luxury and an avant-garde spirit. Meticulously crafted from exqu...
Hermès Birkin 30 Verso Bamboo Togo
By Hermès
Located in West Hollywood, CA
This Hermès Birkin 30 verso custom order. Bamboo green Togo leather with satin gold hardware, contrast pink stitching, a front flap, two straps with center toggle closure, a clochet...
Chanel 2009 Westminster Black Quilted Lambskin Single Flap Bag
By Chanel
Located in Scottsdale, AZ
The Chanel 2009 Westminster Black Quilted Lambskin Single Flap Bag is a timeless piece that epitomizes elegance and sophistication. Crafted from sumptuous lambskin, the quilted exter...
Chanel Black Enamel Minaudière
By Chanel
Located in Miami, FL
Quilted black Chanel enamel minaudière with hidden interwoven wrist chain and cc logo name plate 2001 {VINTAGE 23 Years} Antique silver hardware Black lambskin interior lining Sna...
In the years following the opening of her modest millinery shop, Gabrielle "Coco" Chanel became a pivotal designer of both fashionable casual wear and Paris haute couture as well as an icon and arbiter of 20th-century style with her bob haircut and pearls. Today vintage Chanel handbags, jackets and evening dresses are among the most sought-after clothing and accessories for fashion lovers all over the world.
The first Chanel shop was established in 1910 in Paris on rue Cambon by the young milliner Gabrielle Chanel (1883–1971), who had picked up the nickname “Coco” while working as a club singer. The boutique drew the attention of the Parisian fashion elite who popularized her wide-brimmed Chanel Modes hats. Soon she added a sportswear store in the Normandy resort town of Deauville, where Coco set the tone for her defining sense of style — traditionally masculine garments reimagined for feminine shapes, made from simple jersey fabric.
Effortless and elegant, Chanel's designs promoted comfort and grace in women’s wear that had been dominated in the previous century by complicated layers of fabric and cumbersome corsets. She followed this success with a couture house, opened in 1915 in Biarritz.
But Chanel was not born into a life of glamour. Following the death of her mother, her father left her in an orphanage where she lived until the age of 18. It was there that she learned to sew as well as appreciate the classic pairing of black and white as worn by the nuns.
In 1926, Chanel introduced her first little black dress, reclaiming a color that had once been reserved for mourning and working-class women. That same decade, she debuted her perfume, Chanel No. 5, as well as the Chanel suit with a fitted skirt, inspired by the boxy lines of men’s clothing and employing a sporty tweed.
Chanel closed her fashion operations during World War II, then returned to the industry in 1954 to design for the functional needs of modern women.
Structure and wearability endured in all of Chanel’s clothing and accessories, like the quilted leather 2.55 handbag — a 1955 update of a 1920s-era design — with its gold-chain shoulder strap that freed up a woman’s hands. The 1957 two-tone slingback pumps had a practical heel height while offering a bold statement in the black tip of the shoes. Her collarless jacket reacted against the constricting styles of Christian Dior's New Look, replacing them with a design that was timeless, an instant classic.
After Coco Chanel died in 1971, the brand underwent several changes in leadership, including fashion designer Karl Lagerfeld, who took over as artistic director in 1983. His collections for Chanel displayed his knack for synthesizing old and new, high and low. Lagerfeld revived Chanel ballet flats and thoroughly embraced the classic logo's interlocking CCs, which took the form of a clasp featured on so many of the rare Chanel bags that are much sought after today.
Vintage Karl Lagerfeld designs for Chanel dresses, coats and other clothing of the 1980s, '90s and 2000s riffed on its iconography, accenting a lexicon of Chanel-isms with tastes of the moment. And as the 1990s have become associated with styles adopted by today’s supermodels and influencers, vintage Chanel bags of the 1990s are among the most prized of the brand’s offerings.
Over the years, the company has continued to innovate, such as expanding into ready-to-wear fashion in 1978 and, in 2002, establishing a subsidiary company — Paraffection — dedicated to preserving the heritage skills of fashion artisan workshops. The House of Chanel still operates its flagship on rue Cambon in Paris, where it all began.
Browse vintage Chanel bags, evening dresses, shoes, jewelry and other clothing and accessories on 1stDibs.
Vintage and designer backpacks do more than carry our books, notebooks, electronic devices and other possessions to and fro. They are also a reflection of personal taste and style. Whether it’s an understated solid color — black backpacks will remain forever timeless — or it’s emblazoned with a dazzling graphic pattern or an iconic fashion house’s logo, a backpack makes a statement.
In 1908, decades before the JanSports and Eastpaks of the world materialized, Norwegian Ole Bergan crafted the first backpack, whittling and shaping a juniper branch to support a robust canvas rucksack on his back. Twenty-five years later, the patent on Bergan’s wildly convenient and functional accessory expired, and backpacks became popular with hikers, campers and other outdoor enthusiasts as other designers and companies scrambled to develop their own iterations. During the late 1930s, the first zippered backpack appeared — for students, it was a significant improvement over carrying their books with a leather belt.
Some designer backpacks are sleek and sporty, while others attract attention with flashy brass hardware and a textured exterior flap. While the innumerable handbag lovers of our modern times continue to gravitate toward iconic labels — classic bags still rule — today’s shoppers are savvier and have a wider range of shopping options. Backpacks designed by universally renowned brands such as Gucci, Dior and Burberry are similarly alluring when it comes to finding the perfect carryall.
Heavy-duty nylon backpacks or those made with polyester are likely the most common, but many alternatives can be found in canvas, leather and suede. The best backpack for you might be one that is modest in size and discreet, and thus ideal for carrying a few items. If that sounds like what you need, explore crossbody bags and messenger bags, as they’re a bit easier to access and you don’t have to remove the bag to get to its contents. Others may seek a bag that is spacious enough to fit all of the supplies for an overnight hike, in which case, a sturdy, structured backpack might be a better fit.
Whether it is for fashion, function or both, there is a backpack suited to every individual. Find yours in the extensive collection of vintage and designer backpacks on 1stDibs.
For the brand’s 2014–15 ready-to-wear show in Paris, the designer was inspired by a most unexpected place: the supermarket.
Only Chanel could elevate humble materials like denim and wicker to icon-level status.
In the hands of Karl Lagerfeld, even running errands became a chic exercise.
From handbags and heels to jackets and jewels, Sharon Coplan Hurowitz has a deep admiration for (and collection of) all things Chanel.
How do you tell if a Chanel purse is a knockoff or the real deal? We spoke with handbag experts Alexa Ridolfi and Gerry Gallagher about how to authenticate a Chanel bag. Of course, you don’t have to worry about that on 1stDibs, where all our sellers are highly vetted.
When the name of a bag is as well-known as its brand, you know it's a classic.