The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.
Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production.
One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm.
Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show.
Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)
Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso.
Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.
Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.
Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.
British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016.
Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Wine, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Red, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
Gufram, Dark Lady Lip-shaped Sofa with Removable Chromed Piercing By Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Chrome
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Blue, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Apple, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Black, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram, Bocca Lip-Shaped Sofa, Sapphire, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Sky, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Forest, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram, 'Bocca Unlimited', Lip-Shaped Sofa, 539-Navy Blue, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram, 'Bocca Unlimited' Lip-Shaped Sofa, 810-Cream, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram, Bocca Lip-Shaped Sofa, Classic Red, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Cherry, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Pumpkin, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Grass, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram, Bocca Lip-Shaped Sofa, Midnight, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Yellow, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
Gufram, 'Bocca Unlimited' Lip-Shaped Sofa, 335-Ivory, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Rice, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Biscuit, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Steel, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Artic, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
Gufram, 'Bocca Unlimited' Lip-Shaped Sofa, 721-Grey, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
Gufram, Bocca Lip-Shaped Sofa, Chocolate, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Apricot, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Walnut, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Oatmeal, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$13,200 / item
H 33.47 in W 83.47 in D 31.5 in
GUFRAM BOCCA (LIPS) by Studio 65 (Registered Trademark)
By Gufram Furniture, Studio 65
Located in La Morra, Cuneo
Bocca, the original 1970 lips-shaped couch is only Gufram's. This sensual couch, which is ideal for a tête-à-tête, has entered the collective imagination on par with Andy Warhol's works, as well as other pop art masterpieces...
Other
$9,800 / item
+ 3 moreH 33.47 in W 83.47 in D 31.5 in
Gufram Standard Colors Bocca Unlimited by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
On the occasion of its 50th anniversary, Bocca revolutionizes its image: 25 new colors dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more mater...
Wool
GUFRAM Pink Lady Couch by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
Bocca, the original 1970 lips-shaped couch is only Gufram's. This sensual couch, which is ideal for a tête-à-tête, has entered the collective imagination on par with Andy Warhol's works, as well as other pop art masterpieces...
Other
GUFRAM Dark Lady Couch by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
Bocca, the original 1970 lips-shaped couch is only Gufram's. This sensual couch, which is ideal for a tête-à-tête, has entered the collective imagination ...
Other
$10,600 / item
+ 16 moreH 33.47 in W 83.47 in D 31.5 in
Gufram Special Colors Bocca Unlimited by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
On the occasion of its 50th anniversary, Bocca revolutionizes its image: 25 new colors dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more mater...
Wool
Limited Edition Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Studio 65 Bocca or Marilyn Sofa in Red Fabric by Gufram 1970s
By Gufram Furniture, Studio 65
Located in Cascina, Pisa
Bocca or Marilyn sofa with structure in expanded polyurethane foam covered with red fabric, the cover is completely removable. This sofa was designed by Studio 65 and produced by Guf...
Fabric, Foam
Limited Edition Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Customizable Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Customizable Gufram Bocca Sofa by Studio 65
By Gufram Furniture, Studio 65
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Customizable Gufram Bocca Sofa by Studio 65
By Gufram Furniture, Studio 65
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Customizable Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional houses in the world, and in the important museums around the globe. We’re talking about Bocca, the famous red sofa shaped as giant lips. Getting their inspiration from the 1935 Portrait of Mae West by surreal artist Dalì, as well as from the hot red lips of Hollywood stars, Studio 65 architects achieved a masterpiece destined to become an object of cult. Pop DNA, a sensual and provocative soul, feminine and elegant aspect. Bocca is among the most sought-after, loved, and imitated products of home furniture. The 1970 original is exclusively by Gufram. Since 2008 Bocca comes in two new versions: Dark Lady e Pink Lady. The first - rebellious, all black and with an oversize piercing - is the transgressive interpretation, with a marked gothic inclination. Voluptuous and of great impact, Dark lady shows its rock spirit. The other version, Pink Lady, comes with a new lipstick of a more glamorous and fashionable colour - fuchsia - which makes it a settee that is even more the object of talk; the ideal setting for a spectacular glittery modernity. To celebrate its first 50 years of work in 2016, Gufram introduces a special limited series of only fifty Bocca sofas...
Wool