The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
$295Sale Price|40% Off
SS23 MOSCHINO Couture Jeremy Scott Red Bugs Bunny Chinese New Year Hoodie
By Moschino, Jeremy Scott
Located in Los Angeles, CA
Super rare! Moschino Couture Bugs Bunny Chinese New Year Hoodie SS23 collection by Jeremy Scott 100% Authentic!!! MSRP: $622 Condition: New with tags Size: IT 38/ US 4 Color...
$138Sale Price|60% Off
SS17 Moschino Couture Jeremy Scott Crowned Teddy Bear Jumper Light Blue Sweater
By Jeremy Scott, Moschino
Located in Los Angeles, CA
SS17 Moschino Couture Jeremy Scott Crowned Teddy Bear Jumper Light Blue Sweater Additional Information: Material: 100% cotton Color: Light Blue Pattern: Crowned Teddy Bear Style...
$1,596Sale Price|20% Off
SS22 MOSCHINO COUTURE x Jeremy Scott Resort Collection Black Floral Surfboard
By Jeremy Scott, Moschino
Located in Los Angeles, CA
*SUPER RARE & SOUGHT AFTER COLLECTOR'S PIECE ITEM* MOSCHINO COUTURE Black Surfboard with Floral Print SS22 Resort collection by Jeremy Scott ...
$198Sale Price|60% Off
Moschino Couture Jeremy Scott Teddy Bear Playboy Blue Sweatshirt Hoodie 3D Pompo
By Jeremy Scott, Moschino
Located in Los Angeles, CA
Moschino Couture Jeremy Scott Teddy Bear Playboy Blue Sweatshirt Hoodie 3D Pompo Additional Information: Material: 100% Cotton (outer). Acetate 63% viscose 37% Color: Light Blue / Multi-color Pattern: Playboy Teddy Bear Bunny...
$295Sale Price|40% Off
SS23 MOSCHINO Couture Jeremy Scott Red Bugs Bunny Chinese New Year Hoodie
By Jeremy Scott, Moschino
Located in Los Angeles, CA
Super rare! Moschino Couture Bugs Bunny Chinese New Year Hoodie SS23 collection by Jeremy Scott 100% Authentic!!! MSRP: $622 Condition: New with tags Size: IT 42 / US 8 Col...
$573Sale Price|75% Off
SS18 Moschino Couture x Jeremy Scott Teddy Bear Playboy Black Sweatshirt Hoodie
By Jeremy Scott, Moschino
Located in Los Angeles, CA
SS18 Moschino Couture x Jeremy Scott Teddy Bear Playboy Black Sweatshirt Hoodie Additional Information: Material: 100% Cotton Color: Black / Multi-color Pattern: Playboy Teddy Bear Bunny...
COURREGES c.1970's Hyperbole Navy Plush Half-Zip Sport Hoodie Sweatshirt
By Courrèges, André Courrèges
Located in Thiensville, WI
COURREGES c.1970's Hyperbole Navy Plush Half-Zip Sport Hoodie Sweatshirt Circa: 1970’s Label(s): Courreges Paris Hyperbole Designer: Andre Courreges Style: Zip sweater / hoodie Col...
Y2K Gianfranco Ferre Vintage Sporty Color Block 2-Piece Skirt + Top Ensemble
By Gianfranco Ferré
Located in Sparks, NV
Sporty vintage 2-piece top and skirt ensemble by Gianfranco Ferre in color blocked jersey and mesh panels. Details: Unlined Front Zip Closure On Top Hook and Tie Closure On S...
$2,995Sale Price|32% Off
Size: FR40
$4450 New Yves Saint Laurent YSL Pre-Fall 2009 Heavy Wool & Mink Coat Sz FR40
By Yves Saint Laurent
Located in Conroe, TX
Yves Saint Laurent Pre-Fall 2009 Brand New Without Tags $4450 Black Wool Mid/Long Coat FR40 Mink Collar, Mink Trim on Pockets & Mink Trimmed Belted Tie Two Front Large Pockets Butt...
Zuhair Murad Women's Black Lace Overall in Silk Leather, Italy
By Zuhair Murad
Located in Gazzaniga (BG), IT
Fantastic Zuhair Murad overall Silk, leather, rayon Viscose (97%) Polyester Black color Long sleeves Pants with large bottom Length shoulder/hem cm 167 (65.7 inches) Shoulder length ...
1996 Iconic OMO Norma Kamali Crop Top as Worn in the Movie Clueless
By OMO Norma Kamali, Norma Kamali
Located in Sparks, NV
Iconic star print crop top with a sporty star applique by Norma Kamali. This crop top is from the Norma Kamali's OMO collection which was worn in the infamous gym scene of the 1996 c...
Vintage Mary Quant Swimsuit
By Mary Quant
Located in London, GB
A fun vintage swimsuit by the British designer Mary Quant. The suit is in a black and white print with red trim and flower detail. UK si...
1990's Dolce & Gabbana Black and White Mini Skort
By Dolce & Gabbana
Located in Toronto, Ontario
Adorable black Dolce and Gabbana acetate and rayon mini skort with saucy double kick pleat sand white stripe details. Perfect for your early morning walk o...
$253
Size: UK 10-14 / Large to XL
1990's Vintage Colourful Vibrant Dolce & Gabbana Cycling Jersey Top - T shirt
By Dolce & Gabbana, D&G by DOLCE & GABBANA
Located in Sheffield, GB
1990's Vintage Colourful Vibrant Dolce & Gabbana Cycling Jersey Top, featuring slogan all-over print, short sleeves and zip down mandarin collar. Long enough to wear as a Mini l...
Hermès Large Terry Towel Golf Clubs and Balls Embroidered
By Hermès
Located in Corcoué Sur Logne, Loire-Atlantique
Exceptional Authentic Hermès Towel Embroidered with a coat of arms featuring two crossed golf clubs with a ball at their end Made in France Vintage ite...
$250
Size: 33" - 38"; true to size
Men’s Blue Spirit of Scotland Tartan Plaid Golf Trousers , Harrod’s – 38", 1980s
Located in Tucson, AZ
As suitable for 18 holes at St Andrews as Christmas with the inlaws, these incredible trousers will take you through the year with Scottish flair; perfect for pairing with a cardigan or turtleneck. Lightweight cotton poplin trousers with gentle front pleats, belt loops and two on-seam side pockets in front and single buttoned slash pocket at right rear; 1 ¼” cuffs. Front zip fly closure with double metal tab waistband and gusseted crotch. Trousers unlined but crotch is lined with tonal stripe acetate. fabric: lightweight cotton poplin noteworthy: machine wash in cool water, tumble dry and iron; or, dry clean only alterations: none condition: excellent measurements: waist: 38” hips: 49” rise: 12 ½” (including 1” waistband) inseam: 33” thigh circumference: 29” at upper thigh, 18 ½” at cuff length: 44 ½” (including 1” waistband) label: Oscar Jacobson...
Roberto Cavalli Archival Black Kidassia Goat Fur Ski Vest & Matching Snow Boots
By Roberto Cavalli
Located in Sheffield, GB
Remarkable Roberto Cavalli Glossy black Kidassia fur Gilet with luxurious matching soft fur lined Snow Boots. Details - The Jacket features adjustable draw tie interior, external hip...
$1,150
Size: 12; comparable to size S-M
Graceland Black Silver Stud Wool Bellbottom Ranch Wear Rodeo Set - S-M, 1960s
Located in Tucson, AZ
Up your Western game with this never-worn ranch wear set worthy of its own Tarantino film. Fully trimmed in silver studs, it has the swagger of men's chaps ...
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea MILAN Black stretchy body
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea 12 MILAN Black stretchy body suit. MADE IN ITALY ! Press stud crotch closure Stretchy figure hugging material Pit to Pit; 14.5”...
AW19 Moschino Couture Jeremy Scott Playboy Gayboy Black Hooded Sweatshirt 54 IT
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW19 Moschino Couture Jeremy Scott Playboy Gayboy Black Hooded Sweatshirt 54 IT Additional Information: Material: Cotton Color: Black Pattern: Solid Style: Pullover Size: 54 IT T...
AW16 Moschino Couture x Jeremy Scott Sleeveless Hooded Harness Black Sweatshirt
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW16 Moschino Couture x Jeremy Scott Sleeveless Hooded Harness Black Sweatshirt Additional Information: Material: 57% Polyester, 43% Cotton Colo...