The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
1990's Vintage Moschino Backpack - Gold Letter Rucksack Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black Vinyl Backpack bag, with large 'MOSCHINO' lettering. An Iconic nineties Vintage Piece ! MADE IN ITALY ! Features: Large 'MOSCHINO' spell out l...
MOSCHINO Vintage Brown Teddy Bear Backpack
By Moschino
Located in Nice, FR
MOSCHINO by REDWALL Vintage Brown Teddy Bear Backpack. This backpack captures the playful, irreverent spirit of Moschino’s vintage universe, ...
$395Sale Price|43% Off
AW17 Moschino Couture Jeremy Scott Transformers Blue Multi-color Print Backpack
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW17 Moschino Couture Jeremy Scott Transformers Blue Multi-color Print Backpack Additional Information: Material: 100% PVC Color: Blue/Multi-color Pattern: Transformers Style: Back...
Moschino Redwall 1990s Teddy Bear Backpack
By Moschino, Redwall
Located in Scottsdale, AZ
Do not miss out on the Moschino Redwall 1990s Teddy Bear Backpack – a whimsical and adorable accessory that seamlessly merges fashion with playfulness. This statement backpack is not just a practical storage solution; it's a charming collectors piece that captures the hearts of animal lovers and fashion enthusiasts alike. The standout feature of this backpack is the irresistibly cute brown faux fur teddy bear. This playful design adds a touch of whimsy to your ensemble, making it the perfect accessory for those who appreciate unique and lighthearted fashion. The gold tone hardware accents elevate the backpack's aesthetic, adding a touch of luxury to the playful teddy bear design. These details showcase the craftsmanship and attention to detail characteristic of Moschino Redwall. The brown leather straps not only provide durability but also complement the teddy bear's fur, creating a cohesive and stylish look. The choice of materials adds to the overall quality and sophistication of the backpack. Practicality meets style with two large zip-up pockets on both the front and back of the backpack. These compartments offer ample space to secure your belongings while maintaining the integrity of the teddy bear design. Beyond its functional use, this Teddy Bear Backpack from Moschino Redwall is a collectors piece that embodies the playful spirit of the 1990s. Its unique design and iconic branding make it a sought-after item for those who appreciate fashion as art. Pair the Teddy Bear Backpack with your favorite Chanel denim and a simple Versace tee...
$424Sale Price|50% Off
SS20 Moschino Couture Jeremy Scott White Pumpkin Face Ghost Backpack Trick/Chic
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott White Pumpkin Face Ghost Backpack Trick/Chic Additional Information: Material: 100% Polyester, Leather Details Color: White/Black Pattern: Pumpkin...
$495Sale Price|28% Off
SS24 MOSCHINO Couture Jeremy Scott Black with Blue Bubble Bobble Dragon Backpack
By Jeremy Scott, Moschino
Located in Los Angeles, CA
*ONLY ONE IS AVAILABLE!!!* *Awesome Out Of Stock Item!* MOSCHINO COUTURE Blue Bubble Bobble Dragon on a Black Backpack SS24 collection by Jeremy Scott MSRP $995+tax! SUPER...
Red & White Moschino Polka Dot Backpack
By Moschino
Located in New York, NY
Red & White Moschino Polka Dot Backpack. This backpack features a polka dot body, gold-tone hardware, a front zip pocket. a single top handle, dual adjustable shoulder straps, a...
Moschino Fantasy Backpack
By Moschino
Located in Los Angeles, CA
Moschino Fantasy Backpack. Additional information: Color: Multicolor Country: Italy Dimension: 12.5" W x 4" D x 13.65 H" Condition: Brand new.
$173Sale Price|75% Off
AW17 Moschino Couture Jeremy Scott Peach Bomber Jacket Backpack w/ Gold Hardware
By Jeremy Scott, Moschino
Located in Los Angeles, CA
AW17 Moschino Couture Jeremy Scott Peach Bomber Jacket Backpack w/ Gold Hardware Additional Information: Material: 90% Nylon backpack with 10% leather Color: Peach/Gold Pattern: Pea...
$1,497Sale Price|50% Off
AW20 Moschino Couture Jeremy Scott Oversized Giant Red Backpack W/ Gold Logo
By Jeremy Scott, Moschino
Located in Los Angeles, CA
AW20 Moschino Couture Jeremy Scott Oversized Giant Red Backpack W/ Gold Logo Additional Information: Material: Textile, Gold-tone Metal Color: Red/Brown/Gold Pattern: Oversized Backpack...
SS20 Moschino Couture Jeremy Scott Bat Teddy Bear Black Mini Backpack Halloween
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Bat Teddy Bear Black Mini Backpack Halloween Additional Information: Material: PU Leather/Polyurethane, Leather...
$346Sale Price|30% Off
SS22 MOSCHINO Couture Jeremy Scott Kids Fantasy Purple Lion Teddy Bear Backpack
By Moschino, Jeremy Scott
Located in Los Angeles, CA
*ONLY ONE IS AVAILABLE* *Awesome Out Of Stock Item!* MOSCHINO COUTURE Kids Fantasy Purple Lion Teddy Bear Backpack SS22 collection by Jeremy Scott MSRP $595+tax! SUPER CUTE...
$177Sale Price|55% Off
SS20 Moschino Couture Jeremy Scott Yellow Pumpkin Face Backpack Trick or Chic
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Yellow Pumpkin Face Backpack Trick or Chic Additional Information: Material: 100% PL with leather details Color: Yellow/Black Pattern:...
Gucci Black Suede Bamboo Backpack 862003
By Gucci
Located in Dix hills, NY
GOOD+ CONDITION (7.25/10 or B+) (Outside) Minor rub partially (Inside) Minor rub partially Width (inch) : 11.8 inch(approx) Width (cm) : 30 cm(approx) Height (inch) :...
Chanel Vintage Duma Black Lambskin Leather Quilted 24K Gold Backpack
By Chanel, Karl Lagerfeld for Chanel
Located in Jersey City, NJ
A true vintage Chanel icon: the Duma backpack, dating to the mid-1990s (c. 1994–1996), crafted in supple black quilted lambskin and finished with rich 24k gold-plated hardware—the w...
Hermes Black Toile Canvas Feedbag
By Hermès
Located in West Hollywood, CA
Hermes black herringbone toile feed bag with black leather straps . Can be worn as a shoulder bag or as a backpack. Shoulder drop 17” . Original dust cover .
2003 Louis Vuitton N51132 Damier Ebene Soho Canvas Leather Backpack
By Louis Vuitton
Located in Houston, US
Brand: Louis Vuitton Measurements (W x H x D): 9.75"x 11.25" x 3.75" Weight: 270.00 grams 2003 Louis Vuitton N51132 damier ebene soho canvas leather backpack. The "Louis Vuitton" ...
Chanel Purple Quilted Lambskin Duma Backpack With Gold-Tone Hardware
By Chanel
Located in Scottsdale, AZ
Introducing the Chanel Purple Quilted Lambskin Duma Backpack, a stunning blend of elegance and functionality that embodies luxury craftsmanship. This mini-sized backpack showcases an...
Gucci Soft GG Supreme Black Canvas Leather Web Double Buckle Backpack
By Gucci
Located in Guangzhou, CN
Condition Normal signs of wear, cracking on partial leather surfaces, slight scratches on metal hardware, and clean interior.. Accessories Dust bag Size Width: 33cm, Height: 44cm Des...
Hermes New Silk + Leather Plomb Togo Brazil Soie Cool 22 Backpack Bucket Bag
By Hermès
Located in San Diego, CA
Rare brand new with box Hermes limited edition unisex silk and leather backpack ! From the 2014 collection. Features feather prints and Brazil printed throughout. Neutral colors of g...
Chanel 1997 Black CC Leather Backpack
By Chanel
Located in Scottsdale, AZ
Introducing the iconic Chanel 1997 Black CC Leather Backpack, a timeless and versatile accessory that exudes luxury and sophistication. Crafted from luxurious black caviar leather, t...
Louis Vuitton Kim Jones Apollo Monogram Reflect Backpack
By Louis Vuitton
Located in London, GB
From the 2018 Spring/Summer Show by Kim Jones for Louis Vuitton Silver & black Crafted of monogram-reflecting coated canvas Adjustable shoulder straps Top handle Zip-around top c...
Louis Vuitton Monogram Titanium Backpack PM
By Louis Vuitton
Located in Scottsdale, AZ
The Louis Vuitton Monogram Titanium Backpack PM combines durable titanium grey coated canvas with vachetta leather trim for a sophistic...
Louis Vuitton Palm Springs Mini Backpack
By Nicolas Ghesquière, Louis Vuitton
Located in West Hollywood, CA
Louis Vuitton SOLD OUT mini monogram backpack. Nicolas Ghesquière new take on a very classic staple of the Vuitton collection. The mini monogram canvas sports a multi-positional st...
$7,155Sale Price|20% Off
Chanel 1994 Vintage Forest Green Leather Duma Backpack Unisex Bag
By Chanel
Located in Capri, IT
1994 Chanel forest green leather Duma backpack Totally made in italy in forest green lamb leather and gold tone hardware the Backpack is still in excellent conditions for its age mea...
Black Moschino Quilted Leather Backpack
By Moschino
Located in New York, NY
Black Moschino Quilted Leather Backpack. This backpack features a quilted leather body, gold-tone hardware, a front zip pocket, dual adjustable shoulder straps, and a top zip closure...
Sold
H 11.02 in W 9.45 in
S/S 1991 MOSCHINO Redwall Documented Black Blossoms Appliquéd Leather Backpack
By Moschino, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino Women's Metallic Quilted Black Leather Gold Tone Chains Backpack
By Moschino
Located in New York, NY
Moschino women's metallic quilted backpack featuring gold tone metallic chains on black quilted leather. Comes with a small front zip pocket in the front and main zip around compartm...
AW20 Moschino Couture Jeremy Scott Black Rectangular Men's Black Sack Backpack
By Moschino
Located in Los Angeles, CA
MOSCHINO COUTURE Black Rectangular Men's Sack Backpack AW20 collection by Jeremy Scott 100% Moschino Authentic!!! Condition: Brand new with Moschino tags, Moschino dust bag...
Sold
H 13.7 in W 9.4 in D 5.9 in
AW19 Moschino Couture Jeremy Scott Game Show Troll Adjustable Straps Backpack
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW19 Moschino Couture Jeremy Scott Game Show Troll Adjustable Straps Backpack Additional Information: Material: 100% PL, Leather Details Color: Multi...
MOSCHINO Signature gold mirrored leather logo black quilted fabric belt bag
By Moschino, Jeremy Scott
Located in Hong Kong, NT
MOSCHINO Signature gold mirrored leather logo black quilted fabric belt bag Reference: TGAS/D00256 Brand: Moschino Designer: Jeremy Scott Material: Fabric, Metal, Leather Color: Blac...
Sold
H 19 in W 15 in D 7 in
Moschino Couture Jeremy Scott Multi-color Eco-leather XL Backpack Faux Leather
By Moschino, Jeremy Scott
Located in Los Angeles, CA
Moschino Couture Jeremy Scott Multi-color Eco-leather XL Backpack Faux Leather Additional Information: Material: Faux Leather Color: Multicolor Style: Backpack Dimension: 15...
Sold
H 15.5 in W 15.5 in
SS20 Moschino Couture Jeremy Scott Orange Pumpkin Face Backpack Trick or Chic
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Orange Pumpkin Face Backpack Trick or Chic Additional Information: Material: 100% PL with leather details Color: Orange Pattern: Pumpkin Face ...
Sold
H 14.04 in W 11.7 in D 5.07 in
AW15 Moschino Couture Jeremy Scott Black & White Faux Fur Tiger Design Backpack
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW15 Moschino Couture Jeremy Scott Black & White Faux Fur Tiger Design Backpack Additional Information: Material: Faux Fur Color: Black/White Pattern: Striped/White Tiger Style: Bac...
Sold
H 13.5 in W 10.2 in D 4.25 in
SS20 Moschino Couture Jeremy Scott White Pumpkin Face Ghost Backpack Trick/Chic
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott White Pumpkin Face Ghost Backpack Trick/Chic Additional Information: Material: 100% Polyester, Leather Details Col...
Sold
H 15.5 in W 12.5 in D 5.5 in
AW17 Moschino Couture Jeremy Scott Green Bomber Jacket Backpack Silver Hardware
By Jeremy Scott, Moschino
Located in Los Angeles, CA
AW17 Moschino Couture Jeremy Scott Green Bomber Jacket Backpack Silver Hardware Additional Information: Material: 90% Nylon backpack with 10% leather Col...
Sold
H 11.7 in W 8.58 in D 3.9 in
AW17 Moschino Couture Jeremy Scott Transformers Blue Multi-color Print Backpack
By Jeremy Scott, Moschino
Located in Los Angeles, CA
AW17 Moschino Couture Jeremy Scott Transformers Blue Multi-color Print Backpack Additional Information: Material: 100% PVC Color: Blue/Multi-color Pattern: Transformers Style: Back...