The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Moschino 2015 Runway Teddy Bear Print Mini Bag in Black Satin
By Moschino
Located in London, GB
This playful bag was designed by Creative Director Jeremy Scott for Moschino's Fall 2015 collection and was featured on the runway. Described by Vogue as, “his best Moschino collecti...
$395Sale Price|20% Off
H 6 in W 9.5 in D 6 in
AW24 Moschino Couture Plush Teddy Bear Purse Top Leather Handle Crossbody Bag
By Moschino
Located in Los Angeles, CA
Cute deadstock item! Wear it as a top handle bag or a crossbody bag! MOSCHINO COUTURE Plush Teddy Bear Purse Top Leather Handle Crossbody Bag AW24 Collection MSRP $695+tax! 1...
$395
H 7.8 in W 5.7 in D 4.9 in
SS20 Moschino Couture Jeremy Scott Bat Teddy Bear Black Mini Backpack Halloween
By Jeremy Scott, Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Bat Teddy Bear Black Mini Backpack Halloween Additional Information: Material: PU Leather/Polyurethane, Leather...
Moschino Redwall 1990s Teddy Bear Backpack
By Redwall, Moschino
Located in Scottsdale, AZ
Do not miss out on the Moschino Redwall 1990s Teddy Bear Backpack – a whimsical and adorable accessory that seamlessly merges fashion with playfulness. This statement backpack is not just a practical storage solution; it's a charming collectors piece that captures the hearts of animal lovers and fashion enthusiasts alike. The standout feature of this backpack is the irresistibly cute brown faux fur teddy bear. This playful design adds a touch of whimsy to your ensemble, making it the perfect accessory for those who appreciate unique and lighthearted fashion. The gold tone hardware accents elevate the backpack's aesthetic, adding a touch of luxury to the playful teddy bear design. These details showcase the craftsmanship and attention to detail characteristic of Moschino Redwall. The brown leather straps not only provide durability but also complement the teddy bear's fur, creating a cohesive and stylish look. The choice of materials adds to the overall quality and sophistication of the backpack. Practicality meets style with two large zip-up pockets on both the front and back of the backpack. These compartments offer ample space to secure your belongings while maintaining the integrity of the teddy bear design. Beyond its functional use, this Teddy Bear Backpack from Moschino Redwall is a collectors piece that embodies the playful spirit of the 1990s. Its unique design and iconic branding make it a sought-after item for those who appreciate fashion as art. Pair the Teddy Bear Backpack with your favorite Chanel denim and a simple Versace tee...
$395Sale Price|20% Off
H 8.25 in W 10.75 in D 5 in
AW22 MOSCHINO Couture Jeremy Scott Teddy Bear All Over Chains & Plaque Tote Bag
By Moschino, Jeremy Scott
Located in Los Angeles, CA
*SUPER SOUGHT AFTER ITEM* MOSCHINO COUTURE Teddy Bear All Over Chains & Plaque Tote Bag AW22 collection by Jeremy Scott MSRP $807+tax! SUPER CUTE! 100% Authentic!!! Con...
MOSCHINO Vintage Brown Teddy Bear Backpack
By Moschino
Located in Nice, FR
MOSCHINO by REDWALL Vintage Brown Teddy Bear Backpack. This backpack captures the playful, irreverent spirit of Moschino’s vintage universe, ...
Saint Laurent Quilted Leather Pochon Drawstring Tote
By Saint Laurent
Located in Houston, TX
The French fashion house was founded in 1961 by designer Yves Saint Laurent and his partner, Pierre Bergé. Yves Saint Laurent revolutionized the world of women's fashion. In 1963, th...
$267Sale Price|55% Off
H 4.5 in W 3.75 in D 2 in
AW20 Moschino Couture Mini Leather Black Backpack/Keychain/Belt Bag/Shoulder Bag
By Moschino
Located in Los Angeles, CA
AW20 Moschino Couture Mini Leather Black Backpack/keychain/belt bag/shoulder bag Additional Information: Material: Leather Color: Black, Gold Size: Mini Style: Shoulder Bag Dimensio...
Chanel Vintage 90's Mini CC Drawstring Shoulder Bag
By Chanel
Located in Miami, FL
Chanel Vintage 90's Mini CC Drawstring Shoulder Bag circa 1995 black leather gold-tone hardware signature stitched interlocking CC logo drawstring fastening leather and chain-link s...
80s Moschino Leather Backpack
By Moschino Couture
Located in Beverly Hills, CA
80s Moschino snake skin leather backpack
Moschino x Barbie Logo Coated Canvas Crossbody Bag
By Moschino
Located in Amman, JO
Moschino x Barbie Logo Coated Canvas Crossbody Bag Add a playful pop of color to your essentials with this Moschino pink all-over logo pouch. Featuring the brand’s iconic bold logo ...
Moschino Barbie Logo Crossbody Bag
By Moschino
Located in Amman, JO
Moschino Barbie Logo Crossbody Bag Make a bold statement with this authentic Moschino Logo Print Crossbody Bag, featuring the brand's playful all-over pink logo print against a slee...
Gucci Black Leather Pleated Hobo Shoulder Bag
By Gucci
Located in Amman, JO
Gucci Black Leather Pleated Hobo Shoulder Bag Effortlessly elegant, this Gucci Black Leather Pleated Hobo Shoulder Bag is crafted from supple black leather with beautifully gathered...
Burberry Black Patent Leather Buckle Hobo Shoulder Bag
By Burberry
Located in Amman, JO
Burberry Black Patent Leather Buckle Hobo Shoulder Bag Elevate your everyday wardrobe with this authentic Burberry Black Patent Leather Hobo Shoulder Bag. Crafted from glossy patent...
See by Chloé Joan Mini Hobo Bag
By See By Chloe
Located in Amman, JO
See by Chloé Joan mini hobo bag A chic everyday companion, this See by Chloé Mini Joan bag combines textured leather and soft suede in a compact silhouette. The design is accented b...
Marc Jacobs Gotham Leather Bucket Bag
By Marc Jacobs
Located in Amman, JO
Elevate your everyday accessories with this Marc Jacobs Gotham Leather Bucket Bag, designed for both function and fashion. Crafted from supple pebbled leather, this bag features a ro...
