Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bulgari Serpenti Viper White Gold Diamond Bangle Bracelet
By Bulgari
Located in Southampton, PA
A spectacular expression of Bulgari’s iconic Serpenti Viper collection, this exceptional bangle is masterfully crafted in 18K white gold and showcases a bold, sculptural silhouette i...
Diamond, Gold, White Gold
Bulgari Serpenti Viper White Gold Diamond Band Ring
By Bulgari
Located in Southampton, PA
A captivating expression of Bulgari’s iconic Serpenti design, this Viper Band Ring is masterfully crafted in 18K white gold and features articulated geometric links that wrap fluidly...
Diamond, White Gold
Bvlgari Bulgari Lucea Diamond White Gold Band Ring
By Bulgari
Located in Southampton, PA
18k White Gold Diamond Lucea Band Ring by Bulgari. With 20 round brilliant cut diamonds VS1 clarity, G color total weight approximately .20ct. Details: Size: 6.5 Weight: 13.6 grams...
Diamond, White Gold
Vintage Bvlgari Bulgari 38ct Diamond Platinum Floral Bracelet
By Bulgari
Located in Southampton, PA
Platinum Vintage 38ct Diamond Floral Bracelet by Bulgari. This bracelet comes with paper from Bulgari archives from author and specialist on Bulgari curator of the Bulgari Heritage ...
Diamond, Platinum
Cartier Maillon Panthere Diamond Ceramic White Gold Link Bracelet
By Cartier
Located in Southampton, PA
18k White Gold Ceramic Diamond Bracelet by Cartier. Part of Cartier's Stunning "Maillon Panthere" Collection. With 117 round brilliant cut diamonds VS1 clarity, E color total weigh...
Diamond, White Gold
Bulgari Bvlgari Serpenti Viper Diamond Mother Of Pearl Gold Bangle Bracelet
By Bulgari
Located in Southampton, PA
18k Rose Gold Diamond Mother Of Pearl Serpenti Viper Snake Bangle Bracelet by Bulgari. Round brilliant cut diamonds and Mother Of Pearl stones Retail Price: $21,600 Details: Size: ...
Diamond, Pearl, Rose Gold
Bvlgari Diamond Shagreen Bracelet
By Bulgari
Located in San Antonio, TX
Bvlgari Diamond 18k White Gold Shagreen Bracelet, Diamond weight 1.25cts approx. Signed Bvlgari, Made in Italy, 750, Circa 2000
Diamond, 18k Gold
Bulgari 18K White Gold Diamond Pave Cuff/Bangle Bracelet
By Bulgari
Located in Philadelphia, PA
This sophisticated Bvlgari cuff bracelet, is a wide, flexible white gold band lavishly covered in pavé-set diamonds that create a stunning chevron or geometric lattice pattern. Feat...
Diamond, 18k Gold, White Gold
Bvlgari White Gold Diamond Divas' Dream Bracelet 355625
By Bulgari
Located in Mayfair, London, London
An elegant 18k white gold Bvlgari diamond bracelet from the Divas' Dream collection. The cuff style bracelet has a fan-shaped motif with 18 ro...
Diamond, 18k Gold, White Gold
Bvlgari Serpenti Viper 18K White Gold Diamond Bracelet 2.80 Carats
By Bulgari
Located in Chicago, IL
An iconic Bvlgari “Serpenti Viper” bracelet, exquisitely crafted in 18 karat white gold and set with approximately 2.80 carats of brilliant-cut diamonds. This striking design reinter...
Diamond, White Gold
Diamond White Gold Wide Flexible Bracelet Attributed BULGARI LUCEA Collection
Located in New York, NY
This fabulous flexible wide bracelet features four rows of round and square links set with round brilliant-cut diamonds of an estimated 24.0 carats. This magnificent 18k white gold b...
Diamond, 18k Gold, White Gold
Bulgari Serpenti Diamond 18K White Gold Bangle Bracelet Size 15
By Bulgari
Located in Tysons, VA
Description: An iconic Serpenti bangle bracelet by Bulgari, exquisitely crafted in solid 18K white gold. This elegant piece features the Maison's legendary serpent design adorned wit...
Diamond, White Gold, 18k Gold
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
