Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bvlgari Serpenti Viper 18K White Gold Diamond Bracelet
By Bulgari
Located in Southampton, PA
Wrap your wrist with sinuous elegance with this Bvlgari Viper bracelet. The coiled design, geometric pattern, and glamorous diamond embellishment capture the allure of the serpent. E...
Diamond, 18k Gold, White Gold
$85,600Sale Price|20% Off
Bvlgari Serpenti Viper 18K White Gold Diamond Bracelet 2.80 Carats
By Bulgari
Located in Chicago, IL
An iconic Bvlgari “Serpenti Viper” bracelet, exquisitely crafted in 18 karat white gold and set with approximately 2.80 carats of brilliant-cut diamonds. This striking design reinter...
Diamond, White Gold
Bulgari Serpenti Viper White Gold Diamond Bangle Bracelet
By Bulgari
Located in Southampton, PA
A spectacular expression of Bulgari’s iconic Serpenti Viper collection, this exceptional bangle is masterfully crafted in 18K white gold and showcases a bold, sculptural silhouette i...
Diamond, Gold, White Gold
Bulgari 18k White Gold Diamond Serpenti Bracelet
By Bulgari
Located in New York, NY
Evocative of ancient Roman symbolism and Bulgari’s timeless flair, this spectacular Serpenti bracelet coils with hypnotic elegance. Fashioned in 18k white gold and ablaze with brilli...
Diamond, 18k Gold, White Gold
Bulgari Serpenti Diamond 18K White Gold Bangle Bracelet Size 15
By Bulgari
Located in Tysons, VA
Description: An iconic Serpenti bangle bracelet by Bulgari, exquisitely crafted in solid 18K white gold. This elegant piece features the Maison's legendary serpent design adorned wit...
Diamond, White Gold, 18k Gold
Bulgari 18K White Gold Diamond Pave Cuff/Bangle Bracelet
By Bulgari
Located in Philadelphia, PA
This sophisticated Bvlgari cuff bracelet, is a wide, flexible white gold band lavishly covered in pavé-set diamonds that create a stunning chevron or geometric lattice pattern. Feat...
Diamond, 18k Gold, White Gold
BULGARI B.Zero1 bracelet in white gold and diamonds
By Bulgari
Located in PARIS, FR
BVLGARI B.Zero1 bangle bracelet in 18k white gold and diamonds. Original price: €19,100. Condition: like new. Size: small. Wrist circumference: 6 inches. Width: 0.7 cm. Thickness: 0...
Diamond, 18k Gold, White Gold
Bulgari Serpenti Viper White Gold Diamond Band Ring
By Bulgari
Located in Southampton, PA
A captivating expression of Bulgari’s iconic Serpenti design, this Viper Band Ring is masterfully crafted in 18K white gold and features articulated geometric links that wrap fluidly...
Diamond, White Gold
Bvlgari 7.2 carat Diamond Curb Link Two Tone Bracelet
By Bulgari
Located in West Palm Beach, FL
Exquisitely handcrafted by the master Italian artisans of Bvlgari in Circa 1980s, this exceptional bracelet is crafted in a sophisticated union of 18 karat white gold and 18 karat ye...
Diamond, 18k Gold, White Gold, Yellow Gold
Magnificent & Rare Bulgari Diamond 18K White Gold Wide Bracelet
By Bulgari
Located in New York, NY
In the realm of elegance and opulence, there exists a radiant jewel that commands attention and captivates hearts—a breathtaking creation known as the Bulgari Diamond Bracelet. This ...
Diamond, 18k Gold
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
