Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bulgari Serpenti Viper Slim Necklace With Full Pave Diamonds 18K White Gold
By Bulgari
Located in Aventura, FL
Bulgari Serpenti Viper slim necklace in 18 kt white gold, set with full pavé diamonds. In a tribute to its spirit animal, Bvlgari captures the power of seduction in this Serpenti Vip...
Diamond, White Gold
Bulgari Serpenti Viper Necklace 18K White Gold 0.63ct Full Pave Diamond Pendant
By Bulgari
Located in Aventura, FL
Bvlgari Serpenti Viper 18 kt white gold pendant necklace set with full pavé diamonds. With its signature blend of pure aesthetics, enveloping shapes, and charismatic flair, the Serpe...
Diamond, 18k Gold, White Gold
14.50 CTW Natural Diamonds Riviera Tennis Necklace in 18K White Gold 16.5 Inches
Located in Aventura, FL
Timeless elegance meets exceptional craftsmanship in this stunning Riviera tennis necklace, expertly crafted in luxurious 18K white gold. Showcasing an impressive 14.50 carats total ...
Diamond, Gold, 18k Gold, White Gold
21.5ct Round Cut Diamond Tennis Necklace 14K White Gold 18.5 Inches 4-prongs
Located in Aventura, FL
14K White Gold Diamond Tennis Necklace, Features 21.5Ct of Round Diamonds. Beautiful Diamond Tennis Necklace. A staple in your jewelry collection. Made in 14k white gold. This tennis...
Diamond, 14k Gold, White Gold
GIA 2.40ct Natural Diamonds 1.19ct Center Stone I VS 14K White Gold Necklace
Located in Aventura, FL
This exquisite necklace features dazzling round diamonds Natural cut in 14K White Gold. It has I / H Color and VS / VS2 Clarity Totaling 2.40 Carat, It offers delicate beauty and com...
Diamond, 14k Gold, White Gold
23.5ct Round Cut 14K White Gold 4-prongs F VVS2 Diamond Tennis Necklace
Located in Aventura, FL
This Diamond Tennis Necklace Features 23.5 Ct of Round Diamonds. Beautiful tennis necklace made of diamonds. an essential piece of jewelry. in 14-karat white gold. The delicate 4-pro...
Diamond, 14k Gold, White Gold
Bvlgari Serpenti 18K White Gold 14.03ct Diamond Necklace BV18-051926
By Bulgari
Located in Southampton, PA
This Bvlgari Serpenti necklace is incredibly chic. Elegant enough for even your most special occasions, trapezoidal step-cut Diamonds with a total weight of 14.03 carats make it simp...
Diamond, 18k Gold, White Gold
Bulgari Diamond Serpenti Necklace in 18kt White Gold
By Bulgari
Located in New York, NY
Carat Weight: Approximately 75.50 carats Color/Clarity: D-F color, VVS-VS clarity Size: Approximately 16 inches (40.64 cm) Creator: Bulgari Metal: 18k white gold Weight: 171.60 grams...
Diamond, White Gold
Bulgari Serpenti Viper Necklace
By Bulgari
Located in London, England
Bulgari Serpenti Viper Necklace in 18 kt white gold pendant necklace set with full pavé diamonds. This Serpenti Viper is Bvlgari’s icon of endless met...
Diamond, 18k Gold
Bulgari Diamond Necklace in 18K Gold Art Deco aesthetic Elysium Collection
By Bulgari
Located in Dallas, TX
Exceptionally stylish Bulgari diamond necklace from Elysium collection showcasing 8 carats of fine white diamonds set in 18 karat gold. The ne...
Diamond, White Diamond, 18k Gold, White Gold, Gold
Vintage Bulgari Astrale Cerch Diamond Necklace in White Gold
By Bulgari
Located in London, England
A beautiful vintage Bulgari Astrale Cerchi diamond necklace set in 18k white gold.
The necklace features circular openwork motifs set with round brilliant-cut diamonds, formin...
Diamond, 18k Gold, White Gold
Bulgari Bvlgari Serpenti Diamond 18K Rose Gold Choker Necklace Full Set
By Bulgari
Located in Chicago, IL
An iconic Bulgari Bvlgari Serpenti necklace crafted in luxurious 18 karat rose gold, embodying the sensual elegance and unmistakable design language that has made the Serpenti collec...
Diamond, Rose Gold
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
