Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bvlgari Bulgari Diagono Scuba Stainless Steel Watch SCB38S
By Bulgari
Located in Baltimore, MD
Bvlgari Bulgari Diagono Scuba Stainless Steel Watch SCB38S Metal: Stainless steel Strap: Rubber Case: 40mm Dial: Black Movement: Automatic Model: SCB38S Serial: L89** TDD F35002286
Steel, Stainless Steel
Bvlgari Stainless Steel Diagono Automatic Wristwatch circa 1995
By Bulgari
Located in Stamford, CT
Simple and classic Bulgari stainless steel Diagono automatic wristwatch, circa 1995. This exquisite timepiece is crafted in durable stainless steel and effortlessly marries robust fu...
Stainless Steel, Steel
Bvlgari Scuba SC38S Black Dial Watch in Steel, 1990s
By Bulgari
Located in New York, NY
Here's a vintage Bvlgari Scuba Chronograph reference SC38S automatic with a black dial on a rubber strap from the 1990s. Keeps great time and is fully fu...
Steel
Bulgari Diagono Automatic Stainless Steel Case and Bracelet Wrist Watch
By Bulgari
Located in New York, NY
Classic Bulgari Diagono Automatic Stainless Steel case and bracelet ladies wristwatch. The name Diagono is inspired by the Greek agon, or competition. ...
Steel, Stainless Steel
Bvlgari Diagono Titanium Date Automatic Men's Watch TI38TA
By Bulgari
Located in New York, NY
Bvlgari Diagono Titanium wristwatch, reference TI 38 TA, featuring a 38mm titanium case with the iconic engraved BVLGARI BVLGARI bezel and a b...
Titanium
Bvlgari 38mm Stainless Steel Automatic Wristwatch, Swiss Made, Unisex
By Bulgari
Located in Firenze, IT
SHIPPING POLICY: No additional costs will be added to this order. Shipping costs will be totally covered by the seller (customs duties included). Stainless steel case. Reference BB...
Stainless Steel, Steel
Bulgari / Bvlgari Scuba Chronograph SCB38S, 38mm Case, Stainless Steel. Full Set
By Bulgari
Located in Canterbury, England
An iconic design, our Neo vintage Bulgari / Bvlgari Scuba Chronograph SCB38S features a 38mm stainless steel case with the rarer stainless steel bracelet...
Bvlgari Diagono Ergon EG40S 40mm Watch
By Bulgari
Located in New York, NY
Bvglari Diagono Ergon EG40S 40mm Watch with Black Rubber. -Condition: Like-New, Pristine -Brand: Bvlgari -Model: Diagono -Style: EG40S -Dial: Black -Material: Stainless Steel -Case...
Stainless Steel
Bvlgari Estate Sapphire Crystal Quartz Watch Stainless Steel 38 mm
By Bulgari
Located in Brooklyn, NY
Bvlgari Estate Sapphire Crystal Quartz Watch Stainless Steel 38 mm B12 This elegant Authentic Bvlgari Watch is made of stainless steel. Newly polished TRUSTED SELLER SINCE 2002 P...
Crystal, Quartz, Sapphire, Steel, Stainless Steel
Bulgari Ladies Wrist Watch Automatic with Diamonds and MOP Dial, Ref. BBL33S
By Bulgari
Located in Berlin, DE
Bvlgari Ladies Wrist Watch Automatic with Diamonds and MOP Dial. Ref. BBL33S Bulgari remaining guarantee until 09/23. With original new unworn Bulgari strap. From first owner. Excellent condition. Including original Box and papers. Diameter without the Ruby crown.
Diamond, White Diamond, Ruby, Stainless Steel
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
