While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.
Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.
But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.
But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.
Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.
The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.
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Rolex Submariner Date 41mm Steel & Gold Unworn 2026 Black Dial 126613LN
By Rolex
Located in Mayfair, London, London
A 41mm Submariner Date, in Oystersteel and yellow gold by Rolex. Featuring a black dial, this 126613LN also features a yellow gold uni-directional rotatable bezel with a black cerami...
Gold, 18k Gold, Steel
Unworn Rolex Submariner Date 18K Yellow Gold Steel Black Dial Men Watch 126613LN
By Rolex
Located in New York, NY
Unworn. Box and paper. * Free Shipping within the USA * Two-year warranty coverage * 14-day return policy with a full refund. Buyers can verify the watch's authenticity at any boutique or dealership within this period * Kindly be aware that international buyers must cover any customs taxes or duties imposed by their country. We do not defraud Customs. * Warranties provided by us are exclusively handled by our own certified watchmakers. Brand and Model Information: Brand: Rolex Model: Rolex Submariner...
Yellow Gold, Steel
$25,300
H 1.58 in W 0.48 in Dm 1.58 in
Rolex Submariner Date 18K Yellow Gold Steel Black Dial Watch 126613LN Unworn
By Rolex
Located in New York, NY
Unworn. Box and paper included. * Free Shipping within the USA * Five-year warranty coverage * 14-day return policy with a full refund. Buyers can verify the watch's authenticity at...
Yellow Gold, Steel
Rolex Submariner Date 40mm Black Dial Ceramic Bezel Yellow Gold Watch 116618LN
By Rolex
Located in Aventura, FL
Rolex Submariner Black Dial Yellow Gold Mens Watch 116618 Box Card. Chronometer self-winding movement. 18k yellow gold oyster case 40.0 mm in diameter. Rolex logo on the crown. Ceram...
Yellow Gold
$27,070
H 1.58 in W 0.52 in Dm 1.58 in
Rolex Submariner Date 18K Yellow Gold Steel Black Dial Mens Watch 126613LN
By Rolex
Located in New York, NY
Pre-owned. Excellent condition. Box and paper included. * Free Shipping within the USA * Three-year warranty coverage * 14-day return policy with a full refund. Buyers can verify th...
Yellow Gold, Steel
Rolex Submariner Date 41mm 126610LN
By Rolex
Located in Mayfair, London, London
A 41mm Submariner Date in Oystersteel by Rolex. Featuring a black dial, complemented by a black ceramic unidirectional rotatable bezel with 60-minute graduations coated in platinum. ...
Stainless Steel
$58,190
H 1.62 in W 0.48 in Dm 1.62 in
Rolex Submariner 41mm 18K Yellow Gold Ceramic Black Dial Watch 126618LN
By Rolex
Located in New York, NY
Pre-owned in excellent condition. Box and papers. 3 year chronostore warranty.
Yellow Gold
Rolex Submariner Date 116610LN
By Rolex
Located in Mayfair, London, London
A 40mm Submariner Date in steel by Rolex. Featuring a black dial with a unidirectional rotating bezel and a black 60-minute graduation bezel insert. ...
Stainless Steel
$14,720Sale Price|20% Off
Dm 1.58 in
Rolex Submariner Date Certified Two Tone Black Dial Service Papers
By Rolex
Located in BEVERLY HILLS, CA
BRAND: Rolex MODEL: Submariner Date REFRENCE: 16803 SIZE: 40mm CASE: 18k Yellow Gold & Stainless Steel DIAL: Black BEZEL: Black BAND: Oyster 18k Yellow Gold & Stainless Steel MOVEMEN...
Mixed Metal, Gold, 18k Gold, Yellow Gold, Stainless Steel
Rolex Submariner Date Ceramic Bezel Yellow Gold Black 116618LN Men's Watch
By Rolex
Located in New York, NY
Never Worn Rolex Submariner Date Ceramic Bezel Yellow Gold Watch with Black Dial 116618LN. Watch comes with original Rolex Box, Rolex Warranty Car...
Yellow Gold
