The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.
Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production.
One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm.
Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show.
Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)
Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso.
Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.
Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.
Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.
British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016.
Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.
$3,400 / item
GUFRAM Detecma Lounge in Green by Tullio Regge
By Gufram Furniture, Tullio Regge
Located in La Morra, Cuneo
Detecma is an acronym for design, technique and mathematics. These three values were united for the first time in 1967, the year when the Physicist Professor Tullio Regge, renown as ...
Fabric, Resin
$5,100 / item
GUFRAM Sassi Pouf by Piero Gilardi
By Piero Gilardi, Gufram Furniture
Located in La Morra, Cuneo
Exhibited for the first time at the Triennale in Milano in 1968, Sassi became one of the symbols of Gufram's naturalistic inspirations and of the ""true-fake"" concept, which can be found in many of its products. The stones, the largest is a pouf; the small ones ornamental elements...
Foam
$3,400 / item
GUFRAM Detecma Lounge in Gray by Tullio Regge
By Gufram Furniture, Tullio Regge
Located in La Morra, Cuneo
Detecma is an acronym for design, technique and mathematics. These three values were united for the first time in 1967, the year when the Physicist Professor Tullio Regge, renown as ...
Fabric, Resin
Modern Armchair Chaise Lounge Studio 65 Gufram Soft Polyurethane White
By Studio 65, Gufram Furniture
Located in Milan, IT
What happens if a Majestic Greek column falls down and breaks into several pieces? The answer is obvious: it is transformed into a Gufram lounge. This architectural archetype, produced in polyurethane, becomes in this way a series of objects of Industrial Design of smooth texture and cosy ergonomics. The Ionic volute, which is the upper part of the column and was not by chance called Capitello, becomes a luxurious chaise...
Foam
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Blue, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Apple, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
$1,900 / item
GUFRAM the End Stool by TOLIETPAPER
By Gufram Furniture, Maurizio Cattelan & Pierpaolo Ferrari, Toiletpaper
Located in La Morra, Cuneo
Gufram pulls back from the world of design. It declares it and turns the page – with a tombstone. Since the time has come to call it quits because of the many mudslinger that have al...
Other
$5,500 / item
Gufram Softcrete Anglular Seat by Ross Lovegrove
By Gufram Furniture, Ross Lovegrove
Located in La Morra, Cuneo
To transform concrete in a soft and comfortable material, so comfortable as to become a couch. From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican rev...
Foam
$17,000 / item
GUFRAM Autumntime Couch by Valerio Berruti
By Gufram Furniture, Valerio Berruti
Located in La Morra, Cuneo
The collaboration with Valerio Berrutti, an Italian artist with a distinctive trait, has given life to couches which have been produced in 250 numbered pieces and have evocative name...
Other
$4,500 / item
GUFRAM Ron Ron Pouf by Marion Baruch
By Marion Baruch, Gufram Furniture
Located in La Morra, Cuneo
Ron Ron is to all intents and purposes an inanimate pet animal; hence its name, that obviously recalls the sound of purring. Created by the multifaceted artist...
Other
$11,300 / item
Gufram Broken Bench by Snarkitecture
By Gufram Furniture, Snarkitecture
Located in La Morra, Cuneo
The Broken Bench, an irregular slab of “soft concrete” in polyurethane, seems to be the part missing from the large Broken Mirror, and just like the other...
Other
$1,900 / item
Gufram Softcrete Cube Ottoman by Ross Lovegrove
By Ross Lovegrove, Gufram Furniture
Located in La Morra, Cuneo
To transform concrete in a soft and comfortable material, so comfortable as to become a couch. From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican rev...
Foam
$4,900 / item
Gufram Softcrete Central Seat by Ross Lovegrove
By Ross Lovegrove, Gufram Furniture
Located in La Morra, Cuneo
To transform concrete in a soft and comfortable material, so comfortable as to become a couch. From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican rev...
Foam
$12,500 / item
Gufram Softcrete Sofa Set by Ross Lovegrove
By Ross Lovegrove, Gufram Furniture
Located in La Morra, Cuneo
To transform concrete in a soft and comfortable material, so comfortable as to become a couch. From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican rev...
Foam
$2,800 / item
GUFRAM The End 1516 Stool by TOILETPAPER
By Maurizio Cattelan & Pierpaolo Ferrari, Gufram Furniture, Toiletpaper
Located in La Morra, Cuneo
Gufram pulls back from the world of design. It declares it and turns the page – with a tombstone. Since the time has come to call it quits because of the many mudslinger that have al...
Other
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Cherry
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$13,200 / item
Gufram Broken Bench Almost Black by Snarkitecture
By Gufram Furniture, Snarkitecture
Located in La Morra, Cuneo
The Broken Bench, an irregular slab of “soft concrete” in polyurethane, seems to be the part missing from the large Broken Mirror, and just like the other pieces of the collection pl...
Other
$13,200 / item
Gufram Broken Bench Almost White by Snarkitecture
By Gufram Furniture, Snarkitecture
Located in La Morra, Cuneo
The Broken Bench, an irregular slab of “soft concrete” in polyurethane, seems to be the part missing from the large Broken Mirror, and just like the other pieces of the collection pl...
Other
Gufram Broken Bench White by Snarkitecture, Limited Edition of 77
By Gufram Furniture, Snarkitecture
Located in Beverly Hills, CA
Broken series consists of broken mirror, broken square mirror, and broken bench. Each item is available in three colors: Grey, black (limited edition of 7...
Plastic, Rubber
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Black, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram, Bocca Lip-Shaped Sofa, Sapphire, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence that it was photographed by important photographers such as David La Chapelle...
Fabric, Upholstery
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Gufram Magritta Rouge Sculpture-Armchair by Sebastian Matta
By Gufram Furniture, Sebastian Matta
Located in La Morra, Cuneo
MAgriTTA is a sculpture-armchair, homage to Surrealism. The green apple and the black bowler hat, recurrent figurative elements in the works of René Magritte, are assembled by the vi...
Other
Gufram Pratone Infinito Sculptural Daybed Lounge Chair Ceretti, Derossi & Rosso
By Gufram Furniture, Riccardo Rosso, Piero Derossi and Giorgio Ceretti
Located in Varedo, MB
Gufram PRATONE® Infinito Lounge Seat by Ceretti, Derossi & Rosso, 2025 The Evolution of a Radical Design Legend Few objects have transformed the history of design as profoundly ...
Other
$2,400 / item
Gufram, Yellow Detecma Lounge Chair by Tullio Regge
By Gufram Furniture, Tullio Regge
Located in Beverly Hills, CA
Its name, an acronym for Design, Technique and Mathematics, identifies by itself some of the characteristics that make this seat unique. These three values were united for the first ...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Sky, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
$5,800 / item
Gufram, Bocca Lip-Shaped Sofa, Forest, by Studio 65
By Gufram Furniture, Studio 65
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram Womb Sculptural Armchair by Luigi Bistagnino, 1972 Light brown Leather
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Brown Leather, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Chenille Oil, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Chenille Aqua, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Chenille Caramel, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Chenille Wine, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Chenille Olive, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Armchair by Luigi Bistagnino, Chenille Chalk, 1972
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural armchair that embodies the brand's founding belief that true Radical Design must also deliver functionalit...
Leather
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Light brown Leather
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Brown Leather
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Wine
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Caramel
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Aqua
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Olive
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Chalk
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Alvar Yellow Sculptural Chaise Longue by Giuseppe Raimondi 1966, Italy
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1966 for Gufram, Alvar Yellow is a revolutionary chaise longue that embodies the free-spirited energy of the 1960s hippy movement while offering exce...
Other
Gufram Alvar Grey Sculptural Chaise Longue by Giuseppe Raimondi 1966, Italy
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1966 for Gufram, Alvar Grey is a revolutionary chaise longue that embodies the free-spirited energy of the 1960s hippy movement while offering except...
Other
Gufram Alvar Red Sculptural Chaise Longue by Giuseppe Raimondi 1966, Italy
By Gufram Furniture, Giuseppe Raimondi
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1966 for Gufram, Alvar Red is a revolutionary chaise longue that embodies the free-spirited energy of the 1960s hippy movement while offering excepti...
Other
Gufram Alvar Orange Sculptural Chaise Longue by Giuseppe Raimondi 1966, Italy
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1966 for Gufram, Alvar Orange is a revolutionary chaise longue that embodies the free-spirited energy of the 1960s hippy movement while offering exce...
Other
Gufram Alvar Green Sculptural Chaise Longue by Giuseppe Raimondi 1966, Italy
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1966 for Gufram, Alvar Green is a revolutionary chaise longue that embodies the free-spirited energy of the 1960s hippy movement while offering excep...
Other
Gufram Alvar Blue Sculptural Chaise Longue by Giuseppe Raimondi 1966, Italy
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1966 for Gufram, Alvar is a revolutionary chaise longue that embodies the free-spirited energy of the 1960s hippy movement while offering exceptional...
Other
Gufram Mozza Green Sculptural Seat / Armchair by Giuseppe Raimondi - Blue
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1968 for Gufram, Mozza Blue is a revolutionary sculptural seat that paradoxically combines vibrant charm, structural flexibility, and timeless elegan...
Other
Gufram Mozza Green Sculptural Seat / Armchair by Giuseppe Raimondi - Orange
By Gufram Furniture, Giuseppe Raimondi
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1968 for Gufram, Mozza Orange is a revolutionary sculptural seat that paradoxically combines vibrant charm, structural flexibility, and timeless eleg...
Other
Gufram Mozza Green Sculptural Seat / Armchair by Giuseppe Raimondi - Yellow
By Giuseppe Raimondi, Gufram Furniture
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1968 for Gufram, Mozza Yellow is a revolutionary sculptural seat that paradoxically combines vibrant charm, structural flexibility, and timeless eleg...
Other
Gufram Mozza Green Sculptural Seat / Armchair by Giuseppe Raimondi - Grey
By Gufram Furniture, Giuseppe Raimondi
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1968 for Gufram, Mozza Grey is a revolutionary sculptural seat that paradoxically combines vibrant charm, structural flexibility, and timeless elegan...
Other
Gufram Mozza Green Sculptural Seat / Armchair by Giuseppe Raimondi - Red
By Gufram Furniture, Giuseppe Raimondi
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1968 for Gufram, Mozza Red is a revolutionary sculptural seat that paradoxically combines vibrant charm, structural flexibility, and timeless eleganc...
Other
Gufram Mozza Green Sculptural Seat / Armchair by Giuseppe Raimondi - Green
By Gufram Furniture, Giuseppe Raimondi
Located in Varedo, MB
Designed by Giuseppe Raimondi in 1968 for Gufram, Mozza Green is a revolutionary sculptural seat that paradoxically combines vibrant charm, structural flexibility, and timeless elega...
Other
Gufram, 'Bocca Unlimited', Lip-Shaped Sofa, 539-Navy Blue, by Studio 65
By Studio 65, Gufram Furniture
Located in Beverly Hills, CA
Bocca, the original 1970 lips-shaped couch is only Gufram’s. More than any other, this object of design represents the perfect abstraction of feminine beauty. It is no coincidence th...
Fabric, Upholstery
Gufram Broken Bench Black by Snarkitecture, Limited Edition of 77
By Gufram Furniture, Snarkitecture
Located in Beverly Hills, CA
Broken Series consists of broken mirror, broken square mirror, and broken bench. Each item is available in three colors: Grey, black (limited edition of 7...
Plastic, Rubber
Gufram Dog Sculptural Bench / Pouf / Seat by Keith Haring for Luna Luna
By Gufram Furniture, Keith Haring
Located in Varedo, MB
Designed by Keith Haring for the legendary Luna Luna art amusement park and handcrafted by Gufram, Dog is a sculptural bench that transforms one of Haring's most recognizable charact...
Other
Gufram Red Baby Sculptural Bench / Pouf by Keith Haring for Luna Luna Pop Art
By Gufram Furniture, Keith Haring
Located in Varedo, MB
Gufram Red Baby Sculptural Bench by Keith Haring for Luna Luna Designed by Keith Haring for the legendary Luna Luna art amusement park and handcrafted by Gufram, Red Baby is a sculp...
Other
Gufram Blue Baby Sculptural Bench / Pouf by Keith Haring for Luna Luna Pop Art
By Keith Haring, Gufram Furniture
Located in Varedo, MB
Designed by Keith Haring for the legendary Luna Luna art amusement park and handcrafted by Gufram, Blue Baby is a sculptural bench that transforms one of Haring's most iconic figures...
Other
Gufram The End White Sculptural Stool / Pouf by Toiletpaper (Maurizio Cattelan)
By Maurizio Cattelan & Pierpaolo Ferrari, Toiletpaper, Gufram Furniture
Located in Varedo, MB
Designed by TOILETPAPER—the creative collaboration between Maurizio Cattelan and Pierpaolo Ferrari—for Gufram, The End White is a provocative sculptural stool and pouf that paradoxic...
Other